Core Values
Ultimate Performance
MSI laptops have consistently broken performance records, surpassing industry standards and maintaining robust, stable performance, making them the epitome of next-generation products. We spare no expense in selecting the best materials to ensure optimal product quality. Moreover, we are often the first to bring the latest products to market, allowing users to immediately enjoy cutting-edge technology.
"To provide the best experience, we (at MSI) use only the finest materials, without any compromise on quality or cost.”
Clark Peng, Vice President of NB Product Development
For years, MSI has pursued performance relentlessly, believing it to be the key driver of success across various industries. This belief has led the company to provide consumers with the most outstanding performance in laptops over the past two decades. For instance, cooling is a crucial aspect of laptop design that significantly affects performance.
MSI's cooling system stands out from other brands as it utilizes more robust materials, enabling the laptops to reach their peak performance faster and more efficiently. Additionally, the introduction of the Killer gaming network card in 2012, which cost 16 times more than the regular networking cards, allowed players to gain an edge in online battles and win competitions.MSI laptops -- a dream weapon for players.
Better materials also ensure product quality, making the products more durable.
Clark Peng, the head of product development, recalled a computer sales exhibition in 2016. As he strolled through the booth of a major distributor, he was met with a dazzling array of laptop brands. "With so many options, how does one even decide?" he pondered.
Then, a young man approached and asked for the MSI Stealth laptop directly. The salesperson inquired, "Would you like to consider other brands? We have promotions going on." Without hesitation, the young man said, "No need, I want the MSI. I've been using my current one for six years, it's been excellent. I have no plans to switch."
Clark smiled, reflecting, "At that moment, I felt reassured. It made me even more determined to prioritize extra effort in product quality!"
MSI laptops have always been at the forefront of technology. With each new generation of core components like CPUs, GPUs, and networks, MSI swiftly responds and applies advancements, repeatedly breaking records and surpassing competitors. Collaborations with renowned companies like Intel and NVIDIA have positioned MSI laptops as representatives of the latest technology and performance.
- Pioneering the launch of WIFI 6E laptops with Intel.
- Collaborating with Intel on Ambient Silent AI, allowing laptops to adjust performance based on ambient noise.
- Developing OverBoost CPU/GPU full-throttle technology with NVIDIA.
- Co-creating the industry's first laptop with a borderless touchpad with Intel.
- Collaborating with Intel on the industry's first Intel-based handheld device.
• Developing Esther Island handheld cooling technology with Intel. - And many other leading-edge technologies.
Moreover, with keen market insights and forward-thinking, MSI leads in product development and promotion, quickly bringing the latest products to market for users to enjoy the latest technology immediately.
Scenario: How MSI laptops empower professionals in different industries – Gamers, professional creators, game streamers
Gamers
Gaming performance demands top-notch CPU/GPU/cooling; any deficiency affects gameplay. If accustomed to gaming at 1080p resolution, CPU becomes the bottleneck, as GPUs render frames faster than CPUs can process them. Conversely, at higher resolutions like 1440p or 2160p, GPUs become the bottleneck due to increased workload. Without proper cooling, even top-tier CPUs and GPUs throttle, leading to poor performance regardless of resolution.
With MSI's Cooler Boost, not only do CPUs and GPUs reach their peak, but excess heat generated during high-performance operation is efficiently dissipated, resulting in a gaming experience beyond compare.
Professional Creators
Photographers, 2D/3D artists have stringent software and hardware requirements. High-performance, stable computer setups are crucial to smoothly run complex calculations, process large 3D models, and minimize rendering times. High-resolution, color-accurate displays are indispensable for precise detail and color reproduction.
Adobe Photoshop and Lightroom, widely used by photographers, demand high-performance processors. MSI Creator laptops significantly accelerate photo editing, ensuring smooth editing even with large RAW files.
Fast file transfer and seamless photo editing are key to the efficiency of commercial photographers. MSI Creator laptops feature an SD Express card reader with a read speed of up to 985 MB/s, twice that of traditional UHS-II, enabling swift transfer of photos from SD cards. Additionally, Thunderbolt 4*, with its 40Gbps transmission speed, ensuring smooth handling of even extensive photography projects.
MSI Creator laptops also boast NVIDIA Studio certification*, with built-in Studio Drivers significantly accelerating various professional software like Solidworks or Matlab, effectively enhancing work efficiency.
Game Streamers
Gameplay must be both visually stunning and smooth, requiring video capture, compression, and decoding, along with meeting stringent streaming requirements. Previously, desktop-level PCs were needed to meet these demands, but now, with just an MSI laptop, anyone can become a game streamer effortlessly.
Compressing 4K game footage while streaming to platforms like FB simultaneously is no easy task, but MSI, it’s a walk in the part. MSI’s Raider series, for example, sports with CPU-integrated QSV (Quick Sync Video) video encoding/decoding acceleration technology and GPU-integrated dual NVENC encoders plus NVDEC decoders.
Streaming high-quality gameplay and live footage naturally requires substantial bandwidth. In addition to reliable ISPs, the Raider series' dual Killer network chips can be configured into a DoubleShot setup, directing packets from any program through either wired or wireless networks, ensuring ultra-low latency streaming.