Business Philosophies
Throughout its development, MSI laptops have been built on a foundation of passion and innovation, embodying a philosophy rooted in integrity and unwavering commitment to excellence.
MSI prioritizes enduring partnerships, employee welfare, innovative technology, product quality, and customer satisfaction, while also dedicating itself to sustainability and social welfare initiatives.
This approach not only sustains MSI's leadership in a competitive market but also meets the evolving needs of diverse user demographics, earning widespread trust and appreciation.
As society advances, MSI emphasizes its social responsibility, focusing on environmental stewardship, energy efficiency, and active engagement in charitable endeavors through its products and services.
Customer Relationship Management
MSI places a strong emphasis on meeting customer needs, building trust, and nurturing long-lasting partnerships
MSI prioritizes theestablishment of enduring and stable customer relationships.With a firm belief in the power of providing sought-after, innovative products and fostering close collaboration with customers and partners, MSI aims to achieve mutual benefits and drive business growth.
MSI highly values customer needs and feedback, sharing business expertise and market insights to speed sales and reduce inventory. Additionally, through a variety of marketing initiatives, MSI actively drives traffic and sales for its customers.
This customer-centric approach to business has cultivated trust and long-term partnerships, laying a solid foundation for mutual success and growth.
Employee Welfare
MSI has been recognized as “The World’s Best Employer" for creating a healthy and growth-oriented work environment while caring for its employees.
MSI is dedicated to fostering a positive workplace environment that prioritizes growth and well-being for its employees.
Recognized as the“The World’s Best Employer"by Forbes in 2023, MSI's commitment to employee care is evident.
MSI firmly believes that a happy, healthy, and growth-oriented work environment inspires creativity and enthusiasm among employees, leading to increased innovation and value creation. To achieve this, MSI provides excellent company benefits, encourages continuous learning and development,
offers diverse learning opportunities, and implements policies that allow for mistakes and provide room for growth.
This culture not only motivates employees and boosts creativity but also attracts top talent, contributing to the company's long-term success.
Product Strategy
MSI is centered around the needs and preferences of the consumers and is backed by thorough research and advanced technology.
By actively listening to feedback from consumers and industry professionals, MSI integrates their insights into product design.
This ensures that MSI's products are aligned with market trends and technological advancements. Moreover, MSI leverages cutting-edge technology and premium materials to uphold high product quality and performance standards.
To achieve these objectives,MSI invests heavily in research and development while adopting advanced production processes to enhance efficiency and quality control.Through this holistic approach, MSI maintains a competitive edge in the market and consistently delivers products that exceed customer expectations.
Market Management
MSI caters to discerning consumers, offering them the privilege of accessing new-gen products ahead of the market.
MSI is dedicated to meeting the demands for high-quality, top-performance laptops. When core components like CPUs and GPUs are upgraded, MSI alwaysswiftly releases new-generation productsand ensures consumers are at the forefront of technology.
With a wide array of product series, MSI caters to a diverse range of user demographics, including gamers, professional creators, and business professionals. In addition,strategic partnerships with esteemed brandssuch as MERCEDES-AMG, Hiroshi Fujiwara, and UBISOFT enhance MSI's brand recognition and appeal, further solidifying consumer trust and loyalty.
Social Responsibility
MSI is committed to protecting the environment, conserving energy, reducing carbon emissions, and contributing to social welfare.
MSI takes its social responsibilities seriously. To minimize the impact on the environment, MSI designs and produces eco-friendly and sustainable products using energy-saving and carbon-reducing materials and technologies. Additionally, MSI meets the standards set by major authorities such as PCR for reducing plastic materials, EPEAT for green electronic products, and FSC for sustainable forest management.
MSI is also dedicated to philanthropic activities that promote technological advancement and social progress. The industry has recognized MSI’s efforts,
and in 2022, MSI was awarded the Corporate Environmental Protection Award for its outstanding contributions to preserving the environment.
*FSC-certified packaging depends on laptop models, please refer to the product information on the MSI website.
*Micro-Star International Co., Ltd. registers products in EPEAT.www.epeat.netfor registration status and tier levels by country.
