Core Values
Innovative Technology
Knowing users' needs before creating what they desire!
With this belief, MSI always prioritizes users, continuously listening and understanding their needs. These insights drive product design concepts and innovative ideas, leading the industry by integrating innovative technologies and features into its products.
Choosing MSI laptops means opting for the latest and greatest technology compared to similar products.
Innovation is the key to enabling convenient living.
MSI laptops have been offering users with more
convenient and amazing laptop experiences. From its inception, MSI has been at the forefront of
integrating innovative technologies and features into its products, including advanced cooling
systems, comprehensive user experiences, unique designs, and more. These innovations not only
enhance laptop performance but also bring users a whole new experience.
One example is how MSI achieves what the industry never thought possible. Back in 2014,
MSI unveiled the Titan GT80, a laptop that left a lasting impression on gamers
everywhere. What set it apart? A full-sized Cherry mechanical keyboard, defying all
expectations!
Mechanical keyboards were a must-have for serious gamers, but MSI was the
first to seamlessly integrate them into a laptop. Gamers couldn't believe it – “No more
lugging around an external keyboard for competitions!” Esports streamer SoBaD praised
MSI, declaring,
"Only MSI could pull off something like this because they genuinely get what gamers want."
Innovations Showcase
Listed here are some of MSI's significant innovations over the years, from the first laptop designed specifically for gamers to the industry-leading creator series laptops. From online gaming optimization to the introduction of AI intelligence technology, MSI has always stood at the forefront of technology, leading the direction of laptop industry development. Each innovation stems from a deep understanding of user needs and relentless exploration of the latest technology, becoming highlights of the MSI laptop series, providing users with more possibilities and choices.
2011 Steelseries gaming keyboard designed for gamers
MSI collaborated with gaming peripheral brand SteelSeries to introduce desktop keyboard designs to laptops, providing a more complete gaming experience. Meanwhile, the colorful backlit keyboard sparked a trend.
In 2017, MSI further upgraded the keyboard lighting, allowing users to customize the lighting for each key, driving innovation in customizable features in the market.
2012 Super Raid for accelerated access speed
By supporting RAID functions, it provided a high-speed storage solution. Whether booting up or loading games, it became faster, reducing waiting time. In the era where DVDs (4.9GB) were the mainstream, copying a movie (4GB) only took 4 seconds. It met gamers' demands for faster boot times, gaming, and multimedia editing applications, providing more reliable data security.
2014 Cherry MX mechanical switches - the world's first full-sized mechanical keyboard gaming laptop
Mechanical keyboards are almost standard equipment for all professional gamers. MSI, in collaboration with the world's top mechanical keyboard switch manufacturer Cherry, was the first to introduce a built-in full-sized mechanical keyboard. This built-in keyboard provides more accurate and responsive key feedback, as well as improved durability, which meets the high demands of gamers.
2014 Innovative process, application of magnesium-lithium alloy material
The application of magnesium-aluminum alloy material represented a new step in MSI's laptop design. It made laptops lightweight, rugged, and efficient in heat dissipation, becoming an ideal choice for high-end laptops.
2014 High-performance SLI design with dual graphics cards
MSI GT80 was the first to adopt SLI graphics card design, significantly improving performance with the industry's first dual graphics card configuration, especially suitable for gaming and graphics computing applications.
2015 SHIFT - Control performance at ease
Since MSI introduced overclocking functions for laptops, it has been committed to designing quick switching to meet different user and scene needs. With the rise of AI in recent years, related functions have further evolved, allowing monitoring of user behavior based on MSI's unique model for a more seamless user experience to meet diverse gamer needs.
2015 True Color precision color tuning
The True Color technology allows users to easily switch between different screen color modes, such as gaming, document, movie, blue light resistance, and more. It also enables users to switch between various color standards, such as sRGB, AdobeRGB, P3, and others, which lays the foundation for future True Pixel color calibration.
2016 World's first backpack-style VR PC. VR Ready
The increasing popularity of virtual reality has led to a surge in demand for high-performance computers. MSI was the first company to collaborate with HTC Vive and introduce laptops that were officially certified for VR, while also leading the industry in VR Ready performance certification. The VR ONE is a backpack-style laptop that overcomes cable limitations, providing users with greater freedom and a more realistic VR experience.
2017 Giant Speakers - the powerful sound that moves your heart
MSI exclusively cooperated with BlueStacks to launch the MSI App Player, the only laptop brand with a built-in mobile game emulator. With a larger and higher refresh rate screen, the gaming experience for mobile games reached new heights.
2017 Per-Key RGB Keyboard. Independent lighting control
MSI was the first company to introduce keyboards with independent lighting control for each key. In cooperation with SteelSeries, it integrated a wide range of lighting effects into the laptop. These effects can make the lights dance with game events or music, enhancing the overall gaming experience.
2019 MSI App Player, allowing mobile gamers to continue playing seamlessly on laptops with a large screen and high performance.
The True Pixel technology guarantees highly accurate color reproduction. Each panel is individually selected and inspected to ensure a wide color gamut, low Delta E, and precise color rendering. Additionally, the panels are certified by industry experts at CalMAN, which is widely used in Hollywood movies.
2019 True Pixel, providing absolute color fidelity
The True Pixel technology guarantees highly accurate color reproduction. Each panel is individually selected and inspected to ensure a wide color gamut, low Delta E, and precise color rendering. Additionally, the panels are certified by industry experts at CalMAN, which is widely used in Hollywood movies
2020 The world's first MiniLED laptop - Creator 17
Compared to traditional LCDs, Mini LED has impressive peak brightness, reaching up to 1000 nits. Since 2020, this technology has gradually been adopted by MSI's other high-end models and competitors, making Creator 17 a pioneer of MiniLED.
2020 Duo Wave Speakers, creates top-notch sound in small bodies
MSI teamed up with Danish audio manufacturer Dynaudio to introduce Duo Wave Speakers. This unique design builds two diaphragms on the same speaker unit. Not only does it perform well in all sound domains, but it is also more suitable for the small mechanical space inside the laptop, making it the best laptop speaker design.
2022 OverBoost, creating the most powerful performance on the surface
The groundbreaking OverBoost technology raised the maximum simultaneous load power of the CPU and GPU to 250W for laptops, setting a historical record for laptops and creating the most powerful Titan GT and Raider GE series laptops.
2022 Phase-Change Liquid Thermal Pad - excellent heat conduction
A revolutionary thermal solution! The thermal paste becomes more liquid-like when heated, allowing for better heat conduction. However, unlike traditional liquid thermal solutions, MSI's thermal paste is non-conductive, making it safer for use on-the-go. This pioneering thermal paste is an ideal solution for those looking to keep their laptops cool and safe.
2023. Smart Touchpad. The world's first laptop equipped with a seamless multi-functional touchpad
Making the complicated simple. Tailored for gaming enthusiasts, the Raider GE78 HX Smart Touchpad has redesigned the touchpad area for better space management and user intuition. To give more convenience to users, programmable macro hot keys are equipped and designed on the smart touchpad, letting users easily launch the function with just a press.