core spirit
Luxury Aesthetics
Performance can be stylish and luxurious! MSI laptops have been recognized by numerous design awards and have won numerous prizes. Over the years, MSI has collaborated with various brands to launch co-branded products, which have not only created a buzz in the market, but also realized the potential of high-performance laptops in different industries.
Luxury is an aesthetic that characterizes MSI, and it's one of our core philosophies when it comes to building laptops. It's a mindset that has been recognized by design awards such as the Red Dot and iF over the past 20 years. MSI's commitment to luxury aesthetics over the past 20 years has resonated with the judges and won numerous design awards. However, these award-winning products are not created by chance: they are the result of countless brainstorming sessions, discussions, and even collisions between MSI designers.
The reason why MSI continues to collaborate with strong brands in various fields is that not only do they show their respective strengths, but also create sparks when they join hands with each other. Over the years, MSI has collaborated with various brands to launch co-branded products across the gaming, fashion and luxury car sectors. Each co-branded product not only creates a buzz in the market, but it also realizes the possibilities of high performance in various industries:Performance can be stylish and luxurious, and this, in turn, is the luxury aesthetic of MSI laptops.
In addition, the choice of material for the laptop is also crucial to the presentation of luxury aesthetics. For example, MSI laptops use magnesium-aluminum alloy as the main material for high-end and thin-and-light models, which is not only lightweight, but also very strong, which is a manifestation of high-quality aesthetics. Combined with the most advanced molding technology, it sets a precedent for contemporary laptop design and creates MSI's unique luxury aesthetics.
Stealth 16 Mercedes-AMG Motorsport
The Ultimate Luxury Experience | A Crafted Combination of Ultimate Speed and Slim Performance
As part of MSI's commitment to providing consumers with leading-edge technology and a luxurious gaming experience, MSI has teamed up with Mercedes AMG Motorsport, a company renowned for its elegance, safety and performance, to showcase the combination of performance and luxury craftsmanship.
Just as MSI focuses on laptop performance, Mercedes-AMG Motorsport is known for its performance engines. The engines are hand-forged and hand-assembled, and each engine is signed by its own engineer, which is also known as its slogan - One Man, One Engine.
What MSI and Mercedes-AMG Motorsport have in common is the pursuit of performance technology, the reverence for craftsmanship, and a sense of grandeur that elevates craftsmanship to the level of art.
The first of the co-branded laptops features a new look that incorporates classic elements of Mercedes-Benz's luxurious understatement. The chrome-plated metal on the iconic logo and the streamlined seams are perfectly crafted to create a luxurious design.
Eric Kuo and Christoph Sagemüller, Head of AMG, announce the long-term global partnership between MSI and Mercedes-AMG MOTORSPORT.
Creator Z16 Hiroshi Fujiwara
When Effective Creativity Meets Trendy Creativity
Hiroshi Fujiwara is one of the most influential creators of street fashion culture, known as the father of street fashion, and is an internationally recognized street culture indicator brand. In the spirit of "sharing culture", he has collaborated with leading brands in different fields. The iconic Bolt logo has also become a certification of cross-border cultural fusion.
MSI and Hiroshi Fujiwara are collaborating on the Creator Z16, a limited edition Hiroshi Fujiwara laptop. In addition to the powerful internal performance, the famous lightning bolt logo on the exterior also symbolizes the combination of high performance and trendiness. The great sparks created lead the whole future trend of Creator laptops.
GE66 Raider Dragonshield Edition
Colie Wertz, an American digital artist who has designed spaceships, vehicles, and robots in sci-fi scenes for many Hollywood movies such as Star Wars, Transformers, and Man of Steel, has created an exclusive MSI Dragon Shield warship.
The core concept of a battleship has been applied to the exterior and accessories of the GE66 Raider, and the GE66 Raider Dragon Shield Limited Edition screen is filled with the sci-fi style of a battleship, which makes you feel like you're in the middle of a high-performance battleship.
GE76 Raider Dragon Edition Tiamat
MSI has taken a step back in time to the Babylonian myths of the Mesopotamian plains, using a difficult multi-etching technique to present the mother of the gods, "Tiamat", and eleven mythical beasts on a high-quality metal body, bringing back the epic myths of the past.
In ancient Babylon, the primordial goddess Tiamat was the mother of the young gods. Not only did she symbolize the original creation, but she was also seen as the leader of all creatures, and Tiamat ruled the myths and was celebrated throughout history for her supreme power and might.
The GE76 Raider Dragon edition features a unique etching technique that depicts 11 mythical beasts. Every time you open it, you can feel the unique roughness and texture of the engravings, as if you were transported back to the plains of Mesopotamia, where the Tiamat has been recreated to bring you back to that mythical era.
GE62 Apache Pro Heroes Special Edition
To celebrate the launch of the Blizzard Infinity and the strategic partnership with MSI, a special Blizzard Infinity edition of the GE62, the leading performance model, has been released. The most important feature of this model is the extensive gaming visuals covering the laptop's top cover and keyboard area, making it a visual focal point wherever you go.
Crosshair 15 Rainbow Six Extraction Edition
MSI's Crosshair series and the famous shooting game "Rainbow Six: Evasion of the Forbidden Zone" collaborate to launch a special edition with the game's unique paint and limited edition peripherals, leading gamers to become the strongest REACT team members.
GE66 Raider Valhalla Limited Edition
An edition co-branded by MSI and Ubisoft's most famous Assassin's Creed game series. The special edition was designed with a special etching technique that incorporated elements from the games. It was a huge hit in the market at the time.
GP62M World of Tanks Edition
Co-branded with World of Tanks, a well-known team-based online game, this product has the same large visual coverage as the game and is the first choice for military and tank fans.